Propensity + Bombora

Seamlessly Launch Intent-Driven ABM Campaigns
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I have Intent Data, Now what?

Intent data unlocks invaluable growth opportunities. Maximize your data by tying it directly to your ABM campaigns with the right ABM playbook.
Choose the playbook aligned to your growth goals, and discover when customers are in-market for your solution sooner so you can send a message that hits home at the right time.

intent data

Power Your Growth With Propensity

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- Leverage Bombora intent data to quickly launch ABM campaigns that target accounts in-market for your solution right now.

- Build your intent-driven audience, select your ABM playbook, and launch a personalized ABM campaign in just 2 weeks.

- Track engagement across all channels and expect up to 20% new opportunity creation and 5X engagement.

- No complicated enterprise software or ABM-specific expertise necessary.

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Why Choose Propensity?

speed
Speed

Build audience in 5 minutes, launch in <2 weeks

Record time ROI — 30-180 days depending on your playbook

easy to use
Easy-to-Use

AI-powered ABM Playbook editor

Seamless CRM and marketing automation platform integration

End-to-end assistance across your first ABM campaign

effective
Effective

Slash research time by revealing in-market accounts and contacts

Maximize results by targeting the right audience

cost
cost

Scale without committing to recurring monthly fees

Full control over your ad spend

These Customers Launched Personalized ABM Campaigns in Just 2 Weeks

Competitor Conquest
Competitor Conquest
Guided Experience
Guided Experience
Industry Specific ABM
Industry Specific ABM

Built for B2B Growth Teams

Our Top ABM Playbooks

guided abm experience

Guided Experience
ABM Playbook

Help your audience find solutions to problems that keep them up at night. Build trust and lead your customers on a path to the right solution.

industry plabook

Industry Specific ABM
Playbook

Set your business apart by highlighting your value to a niche audience.
Build authority, create brand awareness, and grow your vertical presence.

competitor conquest playbook

Competitor Conquest ABM Playbook

Engage accounts actively researching your competition so you ensure your company is included in the evaluation cycle.