How Propensity is Helping B2B Marketers Reach Highly Targeted Audiences

‍

Marketers are the unsung heroes of the B2B world. They are the ones who create campaigns that reach the right audiences, build relationships with potential customers, and ultimately drive sales. But in a world of ever-evolving technology, it can be difficult for marketers to keep up and ensure their campaigns are successful.

‍

Create Predictable Sales Pipelines

That’s where Propensity comes in. Propensity is an ABM solution that helps B2B marketers launch campaigns to highly targeted audiences in order to build predictable, efficient sales pipelines. This way, marketers can identify the right accounts to target, create intent-driven campaigns tailored to those accounts, and track their performance in real time.

‍

Build Custom Audiences

Propensity also offers a range of features that make it easier for marketers to do their job. For example, marketers can use Propensity to create custom audiences based on their own criteria, such as job title, company size, and location. This allows them to target the right people for their campaigns and ensure their message is reaching the right people.

With its library of ABM playbooks, marketers can create end-to-end ABM campaigns in minutes, and quickly launch them to their target audiences. This allows marketers to get their campaigns up and running faster, and to start generating results quickly.

‍

Track ABM Campaign Performance

Propensity also offers marketers ABM tools to guide and track the ABM campaign performance in real-time. These tools allows customers to deliver omnichannel ABM campaigns that ensure the best results. Backed by tools like the no code graphic designer, website tracker, data explorer, and playbook generator, customers can create, execute and track the entire life of the campaign to increase ROI and campaign performance.

‍

Simplify B2B Marketing With Propensity

In short, Propensity is a powerful ABM platform that helps B2B marketers do their job better. With Propensity, marketers can create identify which customers are in-market for your products, create campaigns tailored to their target audience’s needs, and track key metrics to boost engagement and fill pipeline with qualified accounts. This makes it easier for marketers to build relationships with potential customers and ultimately drive sales. Experience Propensity for yourself today.