Featured articles

abm fundamentals playbook image
Account Based Marketing

2026 ABM Gartner Magic Quadrant

3 Minute Read

Following Propensity’s second consecutive recognition as a Gartner Challenger, CEO Sumner Vanderhoof shares a vision for Autonomous ABM that connects marketing and sales through AI-powered orchestration and continuous learning to improve revenue outcomes.

one purple umbrella above a group of black umbrellas
Go-To-Market

Unbound Takeaways 2026

3 Minute Read
group of people putting together a puzzle

How To Use Contextual Targeting for B2B Events

3 Minute Read
picture of the continents with people standing on the globe
Account Based Marketing
3 Minute Read

Cross-Sell and Upsell with ABM

Identify expansion opportunities earlier and grow revenue from existing customers by acting on real buying signals and engaging the right stakeholders across the account.
picture of the continents with people standing on the globe
Account Based Marketing
5 Minute Read

How To Use ABM for Retention

Retention ABM helps you spot churn risk early, engage the right stakeholders, and turn retention into a proactive revenue motion.
picture of the continents with people standing on the globe
3 Minute Read

Social Media Retargeting Using Contextual Targeting

Learn how contextual targeting helps you expand beyond website visitors and retarget buyers on social media.
picture of the continents with people standing on the globe
3 Minute Read

How To Use Contextual Targeting for B2B Events

Reach buyers before they ever attend. Use contextual targeting to capture event research and turn it into pipeline.
picture of the continents with people standing on the globe
Account Based Marketing
3 Minute Read

How to Turn B2B Events Into Pipeline With ABM

Learn how to turn B2B events into pipeline using contact-level ABM to engage buyers before, during, and after the event.
picture of the continents with people standing on the globe
3 Minute Read

How To Create B2B Pipeline With Contact-Level Marketing

Learn how ABM, contextual targeting, and geofencing work together to identify active buyers and turn engagement into a predictable B2B pipeline.
picture of the continents with people standing on the globe
3 Minute Read

How to Use Contextual Targeting to Generate Pipeline

Learn how contextual targeting helps B2B teams generate pipeline by reaching buyers during active research and turning engagement into identifiable sales opportunities.
picture of the continents with people standing on the globe
5 Minute Read

Programmatic Advertising vs. Google Display Ads

Get a platform-to-platform comparison breaking down programmatic advertising vs. Google Display.
picture of the continents with people standing on the globe
Account Based Marketing
3 Minute Read

What is Programmatic Advertising?

Learn how programmatic advertising works, the benefits for B2B brands, and how much it costs to get meaningful results.
picture of the continents with people standing on the globe
Account Based Marketing
3 Minute Read

How to use ABM to generate pipeline

Turn ABM into a predictable pipeline engine by identifying, activating, and converting the right contacts inside your target accounts.

Get started with your free trial today

See your in-market accounts instantly when you build your niche audience!

Try for free