Propensity vs 6sense

Companies are choosing Propensity over ABM platforms like 6sense to close more deals. Here’s why. 

A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

6sense

Built for Small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Green Check Mark
Aggregate Job change dates and keywords to create niche audiences
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Add-On Only
Identify Accounts Visiting your website
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Green Check Mark
Up to Date Account and Contact Data
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Green Check Mark
One Click Contact Enrichment
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Green Check Mark
Create custom-built ABM playbooks
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Red X
Create Content and design assets with AI-Powered tools
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Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Green Check Mark
Complete control over your ad spend
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
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Green Check Mark
Automated Handoff MQAs to Sales
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Green Check Mark
see Qualitative contact signals to boost sales outreach
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Red X
Realtime Updates Synced To Your CRM
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Green Check Mark
1 Hour Implementation
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Red X
No commitment to recurring monthly fees required
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Red X
Free In-Market Account List
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Red X
Free Trial
Green Check Mark
Red X

Why Propensity?

✅ GDPR-compliant intent data

✅ No commitment to recurring monthly fees

✅ Automated omnichannel ABM campaigns in under 30 minutes

✅ Real-time updates in your CRM

✅ Free trial before you start

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