Propensity vs Terminus

Find out why companies are opting for Propensity over ABM vendors like Terminus.

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A Side By Side Comparison

Finally, a simpler ABM platform that puts your budget and focus exactly where it needs to be.

Propensity Logo

Propensity

Terminus logo

Terminus

Built for small b2B growth teams
Green Check Mark
Red X
Build an end-to-end omnichannel campaign in under 30 minutes
Green Check Mark
Red X
Aggregate Unique & GDPR-compliant intent signals and insights
Green Check Mark
Red X
Aggregate Job change dates and keywords to create niche audiences
Green Check Mark
Red X
Identify Accounts Visiting your website
Green Check Mark
Red X
Up to Date Account and Contact Data
Green Check Mark
Green Check Mark
One Click Contact Enrichment
Green Check Mark
Green Check Mark
Create custom-built ABM playbooks
Green Check Mark
Red X
Create Content and design assets with AI-Powered tools
Green Check Mark
Red X
Omnichannel Sales And Marketing Automation
Green Check Mark
Advanced Only
Complete control over your ad spend
Green Check Mark
Red X
Transparency of the buyer journey from intent to warm lead
Green Check Mark
Add-On Only
Automated Handoff MQAs to Sales
Green Check Mark
Green Check Mark
see Qualitative contact signals to boost sales outreach
Green Check Mark
Red X
Realtime Updates Synced To Your CRM
Green Check Mark
Green Check Mark
1 Hour Implementation
Green Check Mark
Red X
No commitment to recurring monthly fees required
Green Check Mark
Red X
Free In-Market Account List
Green Check Mark
Red X
Free Trial
Green Check Mark
Red X

Why Propensity?

✅ GDPR-compliant intent data

✅ Automated omnichannel ABM campaigns in under 30 minutes

✅ Custom-built ABM playbooks

✅ AI powered playbook editor

Get Started With Your Free Trial Today

See your in-market accounts instantly when you build your niche audience!

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